The Carb-Appropriate Podcast Ep.30
This episode of the Carb-Appropriate podcast features Mark Drill, the founder of Hilbilby Foods, makers of the world-famous Fire Tonic®. I have to say that I hadn’t counted on enjoying this cast as much as I did! Of course, I wanted to chat with Mark about his experiences in the natural health and wholefoods world, and I knew that my listeners and students would get a lot out of it… But I hadn’t counted on the the thoroughly enjoyable tangents we explored and rabbit-holes we went down, discussing politics, absolutism, cancel culture, faux-outrage and much more!
Some of the key points of discussion were:
- How the health journey of Mark’s family led to the creation of Hilbilby Foods and Fire Tonic
- Why Fire Tonic was quickly embraced by foodies, health nuts, surfers, and MMA fighters alike
- Some of the benefits of Fire Tonic
We also discussed in depth the rebranding of Fire Tonic from “Traditional Gypsy Remedy” to (the far more appropriate) “Traditional Folk Remedy”…
Listener Special: 20% off Fire Tonic
Listeners of The Carb-Appropriate Podcast can receive 20% off their first order of Fire Tonic® by using the code CAFireTonic or apply your discount automatically by clicking the button below.
A bit of background…
A while back I contacted Mark and the team about their use of the byline “Traditional Gypsy Remedy” and the use of Romani stereotypes in their advertising. Quite frankly, I was blown away by the way that they listened, appreciated the issue, and most importantly, changed their brand. As anyone in business knows, relabelling and shifting brand-identity and bylines can be a costly exercise, but as Mark said in this cast, despite the fact that no offence was intended; “We don’t want our product of success to be built upon the oppression or offence of others”.
[The general discussion about the use of Gypsy and subsequent discussion about outrage and cancel culture starts ~20min in]
